Work

Delivering full-fledged design solutions and experiences through seamless integration of physical and digital elements, collaboration and iteration, ensuring that designs not only meet but exceed expectations.

Audio wearables. Designed for Cisco Systems - a number of platforms that not only enable first-class communication and remote collaboration, but also provide users with the easiest and most intuitive control and management for effortless navigation while successfully solving the most challenging aspects in ergonomics for prolonged use.

Strategic+Creative direction
Prototyping, physical UI/ID
Human Factors
CAD assets
Manufacturing follow-up

Cisco Phone 9800 Series. Successor to one of the most iconic products in the field of IP communication, this design significantly enhances user experiences achieved by enabling more intuitive navigation, simplifying access to complex tasks, and cleverly integrating best-in-class technologies with an acute understanding of user/product interaction patterns.

Creative direction
Prototyping, physical UI/ID
Human Factors
CAD assets
Manufacturing follow-up

Automotive accessories. A smart approach to an in-car accessories solution that caters to both conventional and all-glass headliners to enhance the driving experience. The challenge lay in identifying user needs for missing items that could elevate the overall experience for drivers and passengers within the constraints of existing car interior structures. This solution seamlessly integrates strong branding elements, fostering a unique and lasting connection between consumers and the brand.

Concept origination
Creative direction
Prototyping, physical
Human Factors
CAD assets (visual/technical)

Automotive accessories. A smart approach to an in-car accessories solution that caters to both conventional and all-glass headliners to enhance the driving experience. The challenge lay in identifying user needs for missing items that could elevate the overall experience for drivers and passengers within the constraints of existing car interior structures. This solution seamlessly integrates strong branding elements, fostering a unique and lasting connection between consumers and the brand.
The resulting system opens room for an open degree of endless aesthetic and utilitarian solutions to users' needs.

Video. Creative direction by Ladislao Camarena and forpeople, development and execution by forpeople.

Mobile phones. Nokia stands out as a beloved brand, admired for its user-friendly simplicity that deeply connects with its audience. Across its rich history, Nokia has consistently pioneered hardware innovation, whether through groundbreaking material applications or its strong commitment to sustainability. Our design collaboration has spearheaded numerous product lines, each emblematic of its era and contributing to the creation of unforgettable brand milestones.

Strategic+Creative direction
Prototyping, physical UI/ID
Human Factors
CAD assets
Manufacturing follow-up

ONCEH CAD and Visualization. Examples of full development cycle spanning rapid investigation (subD), topology exploration+implementation (Grasshopper), solid and surface modelling (SolidWorks, Rhino) at all fidelity levels.
Complemented with Highly compelling imagery ready to support presentations tailored for internal teams up to executive-level audiences.

Creative direction
CAD assets
Presentation follow-up

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